The challenge
Launch-day traffic that breaks normal stores.
High-demand releases attract two things: enormous traffic spikes and armies of bots. A standard Shopify setup melts under both, carts get hoarded, real customers lose, and payment failures pile up at the worst moment. SuperSwipe needed infrastructure built for the drop, not the average Tuesday.
What we built
Infrastructure built for the spike.
Shopify application development
Custom Shopify apps powering the release experience end to end, built inside the platform merchants already run on.
High-volume release infrastructure
Entry queues and inventory controls engineered for millions of release entries without falling over.
Bot filtering
Detection and filtering that keeps automated buyers out so real customers get the product.
Payment workflows
Authorization and capture flows tuned for spike volume, failed-payment recovery included.
Google Ads
Campaigns timed to releases, converting drop hype into qualified traffic.
The results
Drops that sell out clean.
Methodology