Case Study

Hoosier Design Build: +312% inbound calls in five months.

A website redesign, local SEO engine, and Meta Ads program for a Central Indiana design-build firm.

Website Redesign Local SEO Lead Generation Meta Ads
hoosierdesignbuild.com
Hoosier Design Build screenshot
+312%
inbound calls in 5 months
Top 3
Map Pack in target suburbs
2–6 wk
from kickoff to launch

The challenge

Great work, invisible online.

Hoosier Design Build wins projects on craftsmanship and referrals, but their old site did not reflect the quality of the work and barely registered on Google. Competitors with weaker portfolios were taking the searches, and paid lead platforms kept reselling the same prospects to everyone at once. They needed to own their pipeline instead of renting it.

What we built

One system from search to signed contract.

Website redesign

A fast, portfolio-forward site built around one job: turning project browsers into consultation requests.

Local SEO engine

Suburb-by-suburb location pages, Google Business Profile optimization, reviews strategy, and local schema across their service area.

Meta Ads program

Campaigns aimed at homeowners planning remodels, retargeting site visitors with completed-project creative.

Lead capture and tracking

Call tracking and form analytics so every lead is attributed to the channel that produced it.

The results

The phone rings, and they know why.

Inbound calls up 312% within five months of launch
Top-three Map Pack placement in their highest-value suburbs
Every lead attributed to its source, so ad spend goes where it pays
A pipeline they own, with no dependence on resold lead platforms

Methodology

How results were measured.

Inbound calls are tracked with dedicated call-tracking numbers per channel, compared against the five months before launch.
Map Pack placement is monitored with rank-tracking software across their target suburbs, checked weekly.
Lead sources are attributed through form analytics and call tracking, so every job traces back to organic, ads, or referral.

Want your phone to ring like this?

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