The challenge
Hoosier Design Build wins projects on craftsmanship and referrals, but their old site did not reflect the quality of the work and barely registered on Google. Competitors with weaker portfolios were taking the searches, and paid lead platforms kept reselling the same prospects to everyone at once. They needed to own their pipeline instead of renting it.
What we built
A fast, portfolio-forward site built around one job: turning project browsers into consultation requests.
Suburb-by-suburb location pages, Google Business Profile optimization, reviews strategy, and local schema across their service area.
Campaigns aimed at homeowners planning remodels, retargeting site visitors with completed-project creative.
Call tracking and form analytics so every lead is attributed to the channel that produced it.
The results
Methodology